With a whopping number of 5000 students, Viral Fission is disrupting the way brands connect with the Indian youth
Viral Fission that captivates India’s most loved brands is a unique platform offering experience that no one in any parallel business reaches close to. Founded in November 2019, with a stern vision to help bridge the gap between the abundant student community and the admirable brands, Viral fission is an brainchild of their founders zeal and own academic experiences.
Rishab and Shreyas, the co-founders who pursued their MBA from the best B school based in Mumbai, regrouped to reignite the new wave of community marketing, an evolving concept in India. By identifying the right youth audiences, campuses, and communities, they began their platform to help innovate communication, before the trends are even established.
With a detailed study of the community, these Gen Z experts harp on the crisp communication that could build brands and create great value in the lives of much opinionated and self-driven audience.
Understanding the importance of impactful Internships, Viral Fission outshine through their distinct business model that helps two ends of the ecosystem, both the youth community as well as the brands. The platform aspires to create customised internship with prime brands that will enhance their future profession, giving them a kick start to achieve their dream job. With this unique cognitive approach they disrupt the traditional marketing domains with first-hand exclusive consumer behaviour insights; enabling brands understand their target audience better with more personalised conversations, engaging and growing the brand well filtered Gen-Z inhabitants.
For brands, Viral Fission stands as an industry expert with core proficiency in reaching out to the younger demographics. Backed with creative vision, unmatched experiences and relatable communication that travel among their extensive student community, Brands resonate well with the transparent and result oriented functioning of the platform. This seamless association enables them to stay consistence and evaluate the progress of campaigns on particular person units. Brands can view the performance actual time through our internet and cellular app.
Established close to the emergence of the COVID 19 pandemic, Viral Fission within a span of a year has evolved in the community marketing space and created buzz along with digital nomads. From a nascent stage, delivering beyond expectation, Viral Fission has created noteworthy campaigns with most loved brands like Unacademy, JioSaavn, Vice India, OnePlus, Myntra, Mirror Now and Noise reaching more that Millions of youth and engaging them with experiences For the coming quarter, Viral Fission aims to get 10 more youth aspirational brands under their roaster to person exponentially well in the domain of student marketing and to keep up with the existing industry insight they aspire to scale up their Youth Ambassador community from 5,000 to over 50,000.
Viral Fission – Core Team
Rishab Shetty, COO and Co-Founder: With the expertise of working with a few of the largest advertising and marketing companies like Group M, his abilities to discover expertise throughout the nation and community, led him to not solely create but additionally handle
one among the largest youth networks in the nation at Viral Fission.
Shreyas Hegde, CEO and Co-Founder: Shreyas being one among the grasp thoughts of this disruptive community-first start-up he certainly is aware of how you can construct one for him. With over 6 years of expertise in company finance and fairness analysis, he has labored with groups abroad.
Aditya Anand, Chief Revenue Officer: Digital media and specializing in driving income features Aditya’s expertise. He has labored with corporations like Culture Machine and Bytedance India.
(The author of this article is the team of Viral Fission. The content are their personal opinion)