Prince William and Sir David Attenborough have joined forces to launch what they hope will become the “Nobel Prize for environmentalism”.
They say the search is on for 50 solutions to the world’s gravest environmental problems by 2030.
With £50m to be awarded over a decade, the “Earthshot Prize” is the biggest environmental prize ever.
The Prince said he wanted the planet to be handed over to future generations “in a better state than we found it.”
Anyone could win, said the Prince, as he called for “amazing people” to create “brilliant innovative projects”.
These, he said, could help save the planet.
To mark the event BBC Radio 4’s Today Programme has secured an unprecedented exclusive joint interview with the Prince and Sir David.
Who and what is eligible?
“We hope that this Earthshot Prize reaches everyone around the world,” the Prince told Radio 4.
“From communities, schools, right up to banks, governments, corporations – anyone and everyone is a part of this and anyone could find the solutions that we need.”
Even suggestions that “may sound crackpot” are welcome, added Sir David, so long as they have the potential to make a difference on what he called “the world scale”.
The aim is to find “new solutions” that have a positive effect on environmental change and improve living standards globally, particularly those communities most at risk from climate change.
“There’s a lot of people wanting to do many good things in the environment and what they need is a bit of a catalyst, a bit of hope, a bit of positivity that we can actually fix what’s being presented”, Prince William said.
The prize could go to a new technology, a new way of doing things or a new policy – basically any good idea.
Individuals, community groups, scientists, activists, economists, leaders, government, banks, businesses, cities and even countries are welcome to submit their ideas to a nominating organisation.